Khadijah, while I was not focusing on Nigeria alone, but Africa as a whole, this article I wrote for Financial Nigeria magazine may provide you with some insights. In it I argue about the need for Africa to develop "soft power" as a tool to project its image and enhance business development: http://www.financialnigeria.com/developing-a-soft-power-strategy-in-africa-blog-38.html. I'm also attaching a PDF version of the actual article from the magazine. I hope it helps. Cheers