Yes definitely the quality of packaging has a positive impact on the sales volume ,whether it is the carry bag ,the primary , the secondary package each one creates its own impact and can create niche marketing, like for ex in India first time cool drinks were sold in tetra pack by frooti, reusable jars for Glucon D or talk about the products from bath and body works.
Packaging is very important factor in marketing . We can actually consider it as on more P in traditional 5Ps or 7Ps. Packaging not only transports and handles product safe , it is vehicle for marketing communication too specially branding. Good packaging increases credibility and professional image of supplier. Do a case study of amazon. Not only in consumers products even in Industrial products packaging plays significant role. poor packaging can destroy product , profits and image of any compnay. Even pageant of miss world wont work.
The impact of packaging on sales volume may vary depending on various factors, such as the target market, product category, competition, and overall marketing mix. Conducting market research, understanding consumer preferences, and continuously evaluating and optimizing packaging as a part of a comprehensive brand marketing strategy can help maximize its impact on sales volume.