Currently, I'm thinking of researching the effects of AR on purchase intention. The research executed by Yim et al. (2017) serves as one of my main inspirations. Click on the link below to view the article by Yim et al. (2017) Article Is Augmented Reality Technology an Effective Tool for E-comm...
One of my primary concerns is to identify the research gap for my topic. The article by Yim et al. (2017) suggested that the need for cognition and need for emotion could be essential factors to consider in research. However, I am having difficulty identifying these gaps. Additionally, I am unsure about which constructs should be included in the research. In my opinion, interactivity and vividness should be included, but I am uncertain about immersion. I was hoping that someone in this forum could help me come up with a research topic for my master's thesis. I understand it's probably a lot to ask.
Thank you in advance!
Kind regards,
Marijn van der Eem
Marijn van der Eem What about how climate footprint messages could make consumers purchase more green?
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