I would like to find a questionnaire of consumer style inventory based on sproles and kendall (1986) theory. would you mind to help me? Consumer style inventory (CSI)
Choice confusion, also known as confused by overchoice and product overload is based on Sprole and Kendell (1986). You may like to look at the following two papers:
Heitmann, Mark, Donald R. Lehmann, and Andreas Herrmann (2007), “Choice Goal Attainment and Decision and Consumption Satisfaction,” Journal of Marketing Research, 44 (2), 234-250.
Heitmann, Mark (2010), personal correspondence.
Shim, Soyeon and Kenneth C. Gehrt (1996), “Hispanic and Native American Adolescents: An Exploratory Study ofTheir Approach to Shopping,” Journal of Retailing, 72 (3), 307–24.
Hope it helps
Regards
Consumer Decision making style was analysed by Sprole and Kendall (1986) . author prepared a consumer decision making style inventory and suggested about mental orientatin of consumers in making decision. According to him there are three way to characterize consumer decision making Psychographic /lifestyle approach, consumer typology approach, and consumer characteristics approach. The following link may be helpful in developing the construct for the study
Thanks for your help Mr. Arif and Mr. Dhani.
it means a lot for me :)
Godspeed
- Badges
- Science topic
- Similar topics
- Psychology
- Organizational Psychology