I want to research about international brand and How change people think about my country.
please help to find the dimension of international branding and introduce me new article about this subject.
i want to use this research to improve my country image all over the world.
Identify USP of your country in some thing।tourism,services, some products,education, cultural activity
Build brand around that।
Brand can't be built overnight।
Country can offer investment package attracting MNCs।
Read my papers on branding।
You can seek help from your foreign affairs and cultural ministry।
For example Brazil was made famous for football and sugar।Denmark for wind power and dairy।French for wines, cousines, Eiffel tower, fashion and perfumes
India for IT, yoga, cheap tourism, Himalayan expeditions।
So you have to design unique proposition and offerings then deliver great experience।
In 2023, people around the world are watching with concern as Iran's internal and external policies continue to become more aggressive and unpredictable. Inside the country, the suppression of dissent and curbing of social freedoms remain a major problem, with many Iranian citizens expressing worries over the state of their rights and freedoms. On the international scene, Iran has solidified its regional influence and is increasingly seen as a major player in the Middle East. At the same time, tensions between Iran and the West remain high, with many experts warning of a potential military conflict if the current status quo persists.
Identify specific product which was highly recommended for exports from your country, and know the reason for that kind of issues or factors involved in that, then you start your title and move on....
No product without Brand and No Brand without product"
Before branding, try to clear the targeted audience, understand their need and wants, and create the entities. Branding is all about term, sign and symbol or combination of all these, and builds brand around the kind of entity or bunch of benefits you try to sell to your targeted audience.
you can select any of the following entities for branding according to the targeted population.
Goods, Services, events, experience, place, people, Property, idea, information, organization.
Adicionalmente a los comentarios, debes estudiar los factores externos, como la competitividad, cultura, entorno legal, economía, climatológico, y creo que lo más importante, adicional a la tecnología, son los gustos y preferencias de la población, hacia que estrato socio económico va el producto
Suerte!
If I understand right, you are talking about "destination branding". Destination branding is about identifying the destination’s strongest and most competitively appealing assets in the eyes of its prospective visitors, building a story from these that makes the destination stand out above its competitors, and running this narrative consistently through all marketing communications. There is a proved methodology for doing this, starting from a cultural immension going though market, customer and competitor analysis up to stakeholders workshop and the developing of a committed positioning strategy, etc. etc. etc. The very last step in this chain would be a target markets selection and a media mix and communication strategy, including finding and engaging brand ambassadors that would/could represent your country and its xulture/values.... As mentioned, there is a proved methodology and tools to do this work, but actually this is strategy work, not really research work. If you want to do conceptual research you could start by researching the present image of your country or initiate a study about how your country is perceived in key target markets. Just as examples... With this study's results you can later involve and cooperate with the tourism boards in your country and initiate the change...
Hope this helps, feel free to ask if you have any further question.
Here two (older) research papers that maybe could also inspire you:
Article Strategic Branding of Destinations: A Framework
Article Dubai – A Star in the East: A Case Study in Strategic Destin...
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