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With an app-based marketplace platform, like Uber Eats- there are three user types:
- Vendors who sell their products (e.g. restaurants, stores)
- Customers who place orders. (e.g. b2c, b2b)
- Service providers who deliver products or support the platform (e.g. photographers)
The platform then takes a percentage commission on all of the the transactions between the different users. For example, the platform takes 20% on the customer's order, and they take a 10% commission on the service providers' wages (e.g. delivery charges).
I am interested to learn about alternative business models for marketplace platforms that provide these kinds of services. And I'm interested to learn about case studies around the world where different models have been tested and are used.
As an example, a government could set up such a platform as a utility and invite local vendors and customers to use the platform. The government would try to recoup only their base costs, instead of running the business as a for-profit business.
Can you share references to research into fair trade platforms, or related topics?
Thank you
Uber Eats Background Story
Uber – The world’s largest ride-share company took an interesting turn in 2014 when it gave birth to “Uber Eats,” called initially Uber Fresh.
Getting food delivered from your favorite local restaurants became as easy as requesting a ride!
Fast forward to today, Uber is heavily investing in the Uber Eats model. The food delivery business is growing fast and gaining momentum around the world.
- Why is Uber building the world’s largest food delivery platform?
- Is it valuable for Uber to turn its drivers into a reliable delivery fleet?
In this post, you’ll learn why Uber is betting big on the Uber Eats business model, its value proposition, operational components, and what it means for the future of Uber.
Related: How Does Uber Make Money? Uber Business Model In A Nutshell
A 3-sided Marketplace Business
Uber Eats is a three-sided marketplace connecting a driver, a restaurant owner and a customer with Uber Eats platform at the center.
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