Hi, I kindly need your help, I am doing research on Experiential Marketing, I am using a structured qualitative survey questionnaire. How would my methodology and data analysis process be since due to this Covid 19 era, my school has discontinued the use of face to face interview for this year's thesis. Thank you
It is possible to collect the qualitative data from the non-sampled respondents like Key Informants Interview and Focus Group Discussion in the open environment of the villages or concern settings where these respondents have very indepth knowledge about the historical events and to recall quickly while asking the questions.
Having collected those data from these groups of people that you can enter the data in Atlas Ti-9 software will help you to bring the expected results for your research.
All you need to have a good practice as well as good rapport with those community could help you to get the validity and reliability of the research.