Recent studies have concluded that comfort is in the mind of the beholder, such as 'Comfort is in the mind of the beholder: a review of progress in adaptive thermal comfort research over the past two decades' or 'Neurocognitive and Somatic Components of Temperature Increases during g-Tummo Meditation: Legend and Reality'.
However, like the question, how to understand or quantify the influence of mind/determination/psychology in adaptive thermal comfort, devotion and efficiency, and eventually building energy consumption?