COVID-19 has turned into a global crisis, evolving at unprecedented speed and big scale. The sudden emergence and spread of COVID-19 is requiring that organizations should move at unprecedented speed to serve their customers with quality. The combination of fear, uncertainty and frustration presents organizations and even individual with both new risks and opportunities. How to remain in market and enhance brand perception and customer loyalty post COVID-19 Crisis ?
To remain in the market businesses have to move online and engage social media. Brand perception can be increased by supporting healthcare professional who are on the frontline caring for patients with Covid-19.
Aparna Sathya Murthy and Rajkumar Rajendram - thanks for your response. You rightly said that it is the time for digital transformation and work from home through various digital channels.
The organizations can make the shift to a partial or full work-from-home model enabling to minimize business disruption and serve their customers.
We have to consolidate the E-services including E-commercial, E-learning, ...etc
Wish you all healthy life.
Emad
Dear Emad Kamil Hussein - thanks for your valuable contribution. The further challenges to this will be to establish infrastructure on fast track including connectivity, secure laptops and software licensing to enable work-from-home models and How can we extend access to the necessary tools and secure networks for remote workers/staff?
yes, i also think so. Use of Online may be one of the effective way to maintain the market.
Post-Covid Crisis???.. No idea may be a shift to e-commerce type of business portal..
Every country, whether dealing with Covid-19 pandemic or not, is on the brink of recession. Demand is plummeting , bringing the economy to its knee. Just like governments, this is the time for firms to take deficit strategy. As a production strategy, firms should invest in designing new products to suit customers' weakening purchasing power. This could be done, for example, producing the same product with smaller package. This would make the product more affordable. As a pricing strategy, firms need to offer discounts. This measure will keep demand growing while at the same time cultivate customers' loyalty. As marketing strategy, firms need to embrace CSR activities. These strategies must be pursued as early as possible since many firms compete by implementing similar strategies.
How to remain in market
>> It depends on the business size, its essence, financial and human resources, and current customer needs. Hence, different situations ought to be addressed differently - either taking a loan, or reasonably reduce services commensurate with the current reality and various resources available.
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and enhance brand perception and customer loyalty post COVID-19 Crisis ?
>> the better services / products were during the pandemic time, the more loyalty should be expected thereafter.
It has become very difficult and requires great efforts and more patience and taking the means to prevent Covid 19
To retain brand perception and loyalty it is important to be honest.
The virus can not be stopped it can only be delayed to allow healthcare systems to cope with the increased demand on services. So please preserve respirator face masks for healthcare professionals who must care for patients infected with SARS-CoV-2.
To control the Covid-19 pandemic effectively, healthcare professionals and the public must hear and accept difficult truths. Unfortunately, rather than being honest; authorities have repeatedly changed advice about the need to wear facemasks. As a result, healthcare professionals and the public can no longer trust what is being said. The mistrust has been fuelled by conflicting messages for healthcare professionals and the general public.
In the current situation the only safe thing for anyone to do is to try to wear facemasks that provide the best protection. The real difficulty is that the best medical grade respirator face masks are in extremely short supply. Healthcare professionals, putting their lives on the line, need these masks to protect themselves from their infected patients.
Up to 25% of healthcare professionals in the UK are either off work due to sickness or because of suspected exposure. Excess deaths occur when healthcare systems can not care for patients who need treatment. The more healthcare workers who go off sick, the less care sick patients can receive.
The public can be protected by social distancing. As an intensivist I do not have this option, I must get very near to patients to look after them. I will be honest; respirator face masks do protect people from transmission of Covid-19. Cloth face masks are unlikely to protect uninfected people but are likely to reduce spread of virus from those infected with SARS-CoV-2. Not going near patients with Covid-19 is more effective. I therefore ask the public to fully engage with social distancing and preserve the medical grade face masks for healthcare professionals who do not have this option.
Dmitry Nikolaenko can you please stop spamming questions with your preprint, especially when it does not address the question in hand.
If you want to get people involved in your work open your own discussion on Researchgate please.