Its a ongoing debate that publishing in JCR impact factor journals is not easy. Young scholars striving hard to publish in JCR journals, but success rate is low. What are mistakes one should avoid while targeting JCR journals?
A typical mistake is to write paper first, and then decide where to submit. One should decide where to submit before starting the writing (or even before starting the research). Many papers are rejected because they are insufficiently tuned towards the readership and practices of that particular journal.
Ahmad - there are general and 'generic' tips for targeting any academic journal for publication, avoiding pitfalls and working towards increasing the chances of acceptance. The attached chapter, while aimed at nurses and midwives, still mostly applies to all neophyte authors in most disciplines.
See also
https://www.researchgate.net/publication/288787079_How_to_'survive'_after_graduating_in_materials_science_-_IV_Writing_compelling_papers
Cover letter is also very important. usually writers take it very easy. Cover letter should be started by writing main theme of the study, then argue how the paper is unique one and then justify the relevance of manuscript to the journal .
it is really difficult to publish in JCR when it comes to social sciences.
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