Hello,
For my research, I have created UTAUT2 model for a survey I plan to distribute with either QuestionPro or Qualtrics XM. QuestionPro uses Spearman rho correlation to analyze the data, while Qualtrics XM has regular regression with its Stats iQ add-on (not sure if my university would pay extra for it just for me).
I'm wondering if any of these are sufficient and if anyone has experience using these tools? Or should I use a different approach; such as download the data from Qualtrics and use something like SmartPLS, IBM SPSS, or simply Microsoft Excel?
I have no experience doing this type of analysis so any advice on ease of use and low cost of these tools is greatly appreciated.
Thank you very much.
SEM-PLS is the best option. However, it depends on your research data types. If your data is not normal, your model is complex, your research framework has a mediation and moderation effect then PLS is the best option.
However, If you don't have a complex model then use AMOS which is free and easy use for the researcher.
Thank you for the information, Mahadi Hasan Miraz . It turns out my advisor was able to get me a free license to IBM SPSS. I'll compare the two and post back in awhile.
Mahadi Hasan Miraz , I think I will use both actually. They do not seem difficult to learn, I have the basic use down thanks to the tutorials.
I am having trouble finding resources on how to actually create survey questions and then analyze the UTAUT model in AMOS etc. I suppose I will ask a separate question.
Thank you.
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