A key role in convincing people to get vaccinated against the SARS-CoV-2 (Covid-19) coronavirus is played by social promotional campaigns carried out in various media, mainly on television and new online media. Effective social campaigns promoting vaccination programs include, for example, such promotional spots, in which famous people, media names and authorities are involved. For example, famous artists, singers, politicians, and athletes taking part in such social campaigns promoting Coronavirus vaccination can be highly effective in marketing. In addition, in many countries doctors and nurses as well as other people working in health care institutions are vaccinated first against Coronavirus, then people of uniformed services, including mainly soldiers involved in anti-vision measures, the elderly and other people for whom there is a higher level of probability of infection Coronavirus. Other social groups covered by the systemic vaccination program are teachers, salespeople in stationary stores, service providers offering traditional services, such as cosmetologists, gym and fitness club instructors, then taxi drivers and drivers, entrepreneurs, etc. In some countries, those who were vaccinated first, usually a doctor or a nurse takes the vaccine in front of a TV camera and then proceeds to vaccinate other health care workers, etc. the first vaccinations in a given country presented in the media also play the role of social campaigns promoting the need for vaccination. In spots, films of social campaigns encouraging to vaccinate, there should be a specific message suggesting the necessity of vaccinating citizens, informing that only a high level of vaccination of the society, a high percentage of citizens vaccinated in a relatively short time will allow for the emergence of social, collective immunity society and that anti-pandemic safety principles should also be applied during the vaccination program (e.g. wearing face masks, social distancing in public places, hand sanitizing with disinfectant fluids, etc.). In addition, important information that should appear in the above-mentioned social campaigns to encourage vaccination is to remind that the vaccine should be taken in two doses, 21 days apart, and that immunity is obtained at the earliest one week after the second dose of the vaccine is taken. Coronavirus. These are the recommendations of the pharmaceutical companies that are producers of vaccines currently purchased by a large part of countries. Currently, these are the pharmaceutical companies Pfizer and Moderna. On the other hand, there are also other pharmaceutical companies producing vaccines, which in the coming months will also find their way into the vaccination programs of citizens in various countries. Since the characteristics of the various types of vaccines produced by different pharmaceutical companies are not identical in terms of e.g. transport rules, vaccine production method, biochemical composition, etc., these possible differences should be taken into account in the above-mentioned social campaigns to encourage vaccination. Therefore, the information message contained in campaigns encouraging vaccination should be correlated with the vaccine specification provided by the manufacturer, ie a specific pharmaceutical company.
We need to convince the people that this is the only means and way that we can stop this deadly virus from infecting the mankind and will go a long way in stopping the transmission of the disease between humans.