Hi,
I want to study the increasing polarization on social media. I have to use a qualitative method to do so. However, I am more familiar with quantitative methods. Hence, I am struggling to find a way to examine this topic using a qualitative perspective.
Can anyone help me ?
It really depends on how you formulate your research question. A possibility would be to run single semi-structured interviews or focus groups online, and then analyse the data with thematic analysis.
You can go with some indepth interviews (IDI) and one or two focused group discussion (FGD).
Choose the analysis pattern- content or thematic based on your study objectives, type of questionnaire you develop and finally the type of data you will have.
Julia - it depends what you want to do. Traditionally, the main qualitative methodologies are phenomenology, grounded theory, ethnography, qualitative case study etc. From your 'general' question, however, is seems that a generic qualitative descriptive/exploratory approach would suit best - especially if you are new to qualitative research. Nicolo and Nandeeta have hinted at this type of approach. The attached chapter on common qualitative approaches may assist.
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