The name you choose for your brand impacts the way your product or service is perceived.
How to define a brand and communicate the brand effectively internally, to employees, and externally, via social media, PR, advertising, packaging, and other channels?
" Amir" would sound perfect, to me!
Or even the reverse "Rima", which in Portuguese means "rime" and adds poetry to the name...
The key is to have a small, easy to pronounce name and that can identify the services of the company.
" Amir" would sound perfect, to me!
Or even the reverse "Rima", which in Portuguese means "rime" and adds poetry to the name...
How to Name a Brand in 10 Steps:
https://aytm.com/blog/research-junction/how-to-name-a-brand/
http://www.marketingmo.com/creative-brand-development/how-to-choose-a-great-brand-name/
When you are naming a pharmaceutical product, you should reflect in the name either what the product does or of what it is composed. This informs the physician if not the patient. I offered a course in bioscientific Greek and Latin, teaching the common prefixes and suffixes of medications.
If my product is a pharmaceutical that would be sold above the counter without prescription, I shall give it a simple name which is easy to pronounce & to memorize (such as Curin : similar in rhythm to Aspirin). If it is for the medical doctor to Rx it for patients, then I may lengthen the name of the brand, e.g., to Medcurin. The last word is also relatively easy knowing that it will advertise the drug as well.
- Research the Market (Customers / Competitors)
- Brainstorm
- Create a acceptable List
- Statutory (Trademark and Domain Name) Availability Search
- Check and choose a right fitting name
1. Develop Your Brand Strategy
2. Research the Market, Competitors, and Consumers
3. Identify the Message Your Brand Should Communicate
4. Brainstorm without Judging
5. Create a Short List
6. Trademark and Domain Name Availability Search
7. Create a Shorter Short List
8. Develop Brand Marketing Mock-ups
9. Test Your Brand Marketing Mock-ups
10. Roll out and Monitor Your Brand
Name the brand that can seize the attention and presence + market it through strong communication means between all the stakeholders...!
User's Choice - Selecting a brand
- Use market research.
- Hone it on social media.
- Is there a demand for it?
- Learn from the mistakes of others.
- Have regular focus groups.
http://coachfederation.org/blog/index.php/3136/
Success of a Brand - P&G
P&G competes hard to achieve leadership and business success, the Company is concerned not only with results, but with how those results are achieved. We will never condone nor tolerate efforts or activities to achieve results through illegal or unethical dealings anywhere in the world.
https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=38&cad=rja&uact=8&ved=0CEIQFjAHOB4&url=http%3A%2F%2Fwww.pg.com%2Fimages%2Fcompany%2Fwho_we_are%2Fpdf%2Fvalues_and_policies907.pdf&ei=6MsHVYXUAan7ywPC4oGIBA&usg=AFQjCNGIzQ0ZKA8b-VjCZxdoY1npYD8Ezg
- Badges
- Science topic
- Similar topics
- Social Science
- Media
- Social Media