Hi there,
I have ran a logistic regression on a number of Socio-economic predictor variables. The DV is joining a political party due to its internet use.
I have coded gender (0= female, 1= male).
My coefficient is sizable, negatively signed and significant. However, the odd ratio is below 1 (.704).
How can I interpret this? Does the negatively signed coefficient mean that I should interpret this differently? Or do I still need the OR to be above 1?
Any help would be greatly appreciated.
Neil