Research is going on to increase rice yields per unit of land. Simply increase the yield will not improve the income of farmers unless the total production is properly utilized? Distress sale of paddy is very common. Just like abiotic stress, distress sale is also a stress now to rice farmers. Rice is grown under different situations such upland, irrigated, rainfed lowland i.e. shallow (water-stagnation up to 30 cm), medium depth (31-50 cm), deep water (>50 to 100 cm) etc. We need technology and proper planning to improve the income of the farmers. What they are? Any technology, which tell about only to increase yield will not increase farmers income.