I am running a regression in Stata.

As the dependent variable, I have the market share of smartphones (quarterly) for Apple and Samsung, and independent variables are Functional improvements and Design innovation (scored also quarterly).

My supervisor suggested that I have time fixed in order to account for the Christmas boost and I do not really understand how to do it.

And the second question is, am I capturing the interaction effect correctly?

So far I did...

xtset idcompany qdate

reg marketshare design function

and for interaction effect I did

gen designfunction=design*function

reg marketshare design function designfunction

and I got really good P values and R^2, but my coefficient for design*function is ( -.09) I am very curious how should I interpret it.

Does this all make sense? I am really new to Stata. I would really appreciate any help.

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