I am running a regression in Stata.
As the dependent variable, I have the market share of smartphones (quarterly) for Apple and Samsung, and independent variables are Functional improvements and Design innovation (scored also quarterly).
My supervisor suggested that I have time fixed in order to account for the Christmas boost and I do not really understand how to do it.
And the second question is, am I capturing the interaction effect correctly?
So far I did...
xtset idcompany qdate
reg marketshare design function
and for interaction effect I did
gen designfunction=design*function
reg marketshare design function designfunction
and I got really good P values and R^2, but my coefficient for design*function is ( -.09) I am very curious how should I interpret it.
Does this all make sense? I am really new to Stata. I would really appreciate any help.