IV = Corporate Social Responsibility (CSR).
DV= Customer Citizenship Behavior (CCB) with four sub-variables (Helping (HEL), Feedback (FEL), Tolerance (TOL), and Advocacy (ADV)) a model of variable iv-dv
Mediator=CS
So H1 is coming from IV to DV
H2 coming from IV to mediator to DV
PLS-SEM
Answered.
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