Hey everyone, I am working on my thesis about personalized advertisements and have all my data ready for analysis. However, I have this technical question among others.
I am using a between-subjects experimental design with the use of 2 vignettes based on a hypothetical scenario. Each responder is randomly assigned to either one of the two vignettes:
Vignette 1: A highly-personalized ad with three personalization features
Vignette 2: A low-personalized ad with just one personalization feature
After the ad, the responder is called to answer the manipulation question of whether he perceived the ad as personalized or not. I did not use multiple items to test that, I wanted to assess perceived personalization with just one item. Basically, I want to show that in the first vignette, most people perceived the ad as personalized. What Stata command can I use?
Thanks in advance:)
Artificial Intelligence
Thank you for the answer!Finally, in order to do the manipulation check, I conducted an independent t-test with perceived personalization as the dependent variable and the level of personalization as the independent variable!
Sofia Goniadou To execute all the commands in your do file sequentially in Stata, click the "Execute (do)" icon in the Do-file Editor window's toolbar. Alternatively, in the Do-file Editor box, select Tools, then Execute (do).
*, on the other hand, is used to duplicate a string 0 or more times. Stata detects whether * denotes multiplication or string duplication based on the context. Stata multiplies two numeric values if * exists between them. Stata repeats the string as many times as the numeric value suggests when * occurs between a string and a numeric value.
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