I am conducting a study on the effects of exposure to media on public perception. I will do content analysis of media program to know the nature of coverage to the issue and I will use questionnaire with likert type scales to record the public perception about the same issue. What kind of statistical analysis will be appropriate to compare the public perception and media coverage of the issue?
Muhammad,
Here are three references that you will likely find helpful. They deal with the same issue you're asking about:
Brader, T., N. A. Valentino, and E. Suhay. 2008. “What Triggers Public Opposition to Immigration? Anxiety, Group Cues, and Immigration.” American Journal of Political Science 52 (4): 959–78.
Chong, D., and J. Druckman. 2007. “Framing Theory.” Annual Review of Political Science 10: 103–26.
Druckman, J. 2005. “Media Matter: How Newspapers and Television News Cover Campaigns and Influence Voters.” American Political Science Review 22: 463–81.
Sir,
To measure the audiences' perception, why not you think for reception theory?
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