Dear Yolande,

there are several possibilities.

You have done your cultural study in South Africa. Oltedal et al. (2004, s. Annex Cultural Theory) discuss, that not all items are working and that the empirical support for this theory has been surprisingly meagre. Perhaps you can find there any hints.

You have done your cultural study in a community. In my opinion, you perhaps can find different groups, living in the same community. A community isn't an unique cultural zone. That depends for example on the size, on the location (rural vs. urban) or the existence of different districts. If you' ve got priviledged and socially disadvantaged districts or groups in the same community, in my opinion, you will get different results. In this way you have to interpret the results of your questionnaires newly, in fact in a qualitative way and - maybe - you find different groups. In addition a sociostructural analysis of the community and of the social or political frame conditions can help to clarify factors at meso or macro level.

Another idea: Bevor you started your study: What hypotheses have you developed? I guess, you had an idea about the results. If you analyse your hypotheses, you'll maybe find aspects, why the study doesn't work in the way you expected.

I added documents of an Online Course, arranged by a Canadian institute (s. Annex). Perhaps there are any tips for you.

I wish you good luck, interpreting your study results!

Kind regards

Detlef

You can also read Gramsci and his theory of dominant ideology. I think it would be very helpful tackle these questions. 

You may already have looked at them, but to interpret the data you may have collected, I would suggest you to take a look at Gramsci idea of hegemony as explained by Chantal Mouffe: undoubtedly the clearest interpretation. You may also find some light in reading Raymond Williams' notion of ideology.