Dear all,
I am working on my thesis which is about the influence of social media-based brand community participation on consumer-brand engagement. The context of my study is Facebook users in Malaysia. The examiner asked me to write a detail literature review on behavior of Malaysian Facebook users.
I searched a lot throughout the web; however, I did not find much material in this respect.
Could anyone please refer me to any reference that I can use in this respect? Please note that I need a comprehensive reference.
A simple Google Scholar search shows more papers than I can cite on here. https://scholar.google.co.uk/scholar?hl=en&as_sdt=0%2C5&q=facebook+usage+malaysia&btnG=
Dear Fatema Kawaf
Many thanks for your comment. I found those papers, but they seem not to be very comprehensive. However, I many need to find more papers and combine their information.
I would like to find very comprehensive information on Facebook users of Malaysia.
I think this article can be useful for you. Amin Ansary
Radzi, N. A. A., Harun, A., Ramayah, T., Kassim, A. W. M., & Lily, J. (2018). Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia. Telematics and Informatics, 35(7), 1980-1993.
Dear Parya Hedayatpour
Many thanks for your comment; however, the article has not mentioned anything about the behavior of Malaysian Facebook users.
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