How far does deceptive advertising affect the market share of the companies?

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Mousumi Bhattacharya

Two very good papers

1.THE IMPACT OF DECEPTIVE ADVER

TISING ON CORPORATE SALES

2.The Effect

of Deceptive Advertising on Consumption

of the Advertised Good and its Substitutes

:The Case of Over

-the

-Counter Weight Loss Products

Mohammad Hani Al-Kilani

Dear Aayushi

You can have a look at these

http://www.jstor.org/stable/3150398

http://heinonline.org/hol-cgi-bin/get_pdf.cgi?handle=hein.journals/bulr65§ion=23

http://search.proquest.com/openview/95c5e5474a8c8aa808b26051f3c5cf07/1?pq-origsite=gscholar&cbl=28391

Good luck with your research