in terms of local and foreign brands example in foods like rice how do they see it
Lady Bishop Princess Adu-Gyamfi Hampel
The special value of the brand name is the ultimate utility or added value that a product creates through the brand name. One of the reasons for the importance of this concept is its strategic role in gaining a competitive advantage, which is achieved in the market. The special value of the brand name is considered as an asset for the company, which increases the circulation of business funds.
do you agree?
Students often perceive brand authenticity through several key factors such as Transparency, Consistency, Social Responsibility,Genuine Engagement,Peer Influence etc. Overall, brand authenticity is perceived as a blend of ethical practices, meaningful engagement, and genuine storytelling that resonates with students' values and experiences.