Hi Arthur, a short answer is that during the stage of technological development, ethicists and other members of the public should be invited to participate. In that case we don't have to wait until the product comes out in the market by which time it is too late. So when a new technology is being developed, the process should not be confined only to engineers or those in the inner circles of the company, but the company should invite a broad based range of people to join in so that they understand what is going on and provide their input. In that sense people will understand the new technology and they can then steer its direction of development.
I think ethics are impacted by technologies because of two reasons:
1. When one wishes to grab attention (of social circle) or dominate anyhow in order to maintain the so called social status or recognition. (foe e.g. any country/company/person etc.)
2. When one loses self control (consciousness) on the technology being used.
In both of the above cases one is never aware of the consequence of their action. Lack of farsightedness leads to violation of ethics.
Best solution would be if the technologies are introduced well enough along with the merits and demerits of it to the current population through social media as well, and still laws could be formulated in order to avoid ethical violation in society as well.
Emerging technologies tend to have an adoption curve where innovators and early adopters will start using the product and provide important feedback on the technology. I think it is at this period where the technology can be guided in various ways such as:
1) Feedback to the originators
2) Positive or negative exposure to the majority and laggards of the adoption curve by the innovators and early adopters
By providing strong scientific and ethical guidance at this initial point in the adoption curve one can really make a difference. Once the Adoption is widespread the ethical implications will be diluted by strong attachment to the technological dependence and economic aspects of the technology in question (take for example how hard has it been to adopt renewable energies because of the dependence on fossil fuels. While there is a sustainability responsibility it is marred by strong arguments on the impact of those who depend on it).
Dear Arthur, anything that is technically, i.e. technologically feasible to enhance, improve, dignify, and make life always more and more possible is not only possible but necessary.
Technology is one of the channels, so to speak, that culture has developed in order to enhance its possibilities vis-à-vis future.
What we do need is more and better know,edge, more and better research, more and better information.