How does digital marketing help in agriculture and benefits of digital agriculture marketing in rural India?
No doubt, digital marketing has an important role in every field. That is why it has implications in the agriculture sector. There are several application that gives information about the market condition of the different mandis and provides rates of the specific products and specific price. You can also create your page or group on several social apps about the product you want to cater in the market; a number of consumers will contact you who will demand whatever you are catering in the market,
In this digitally dominated world, we can extensively develop the agriculture marketing end to end by digital applications. ICT helps the small farm holding farmers to find the multiple buyers for the agriculture products who are willing to pay high prices as the products are fresh. Digital Marketing is helpful to farmers to reach out the multiple buyers and get higher prices for their products. It empowers agricultural startups. With the increasing amount of literacy in rural areas and development in agribusiness infrastructures, young farmers are ready to adopt Digital marketing platforms.It will help determine the demographics, psychographics, and customer profiles of the respective customer audiences. It helps in the blooming and sharing of knowledge in agriculture with various aspiring marketers. Furthermore, digital marketing enables targeted and measurable advertising, which can assist rural businesses in enhancing their marketing efforts and maximizing their ROI. Overall, internet marketing is a helpful tool for rural businesses looking to advertise their products and services to a larger audience. Digital marketing in agriculture and agribusiness markets means being able to tailor a strategy that drives both organic and paid traffic towards your business's preferred goals and KPIs. Rural marketing involves the process of developing, promoting, distributing rural area specific products and service exchange between rural and urban market which satisfies customer demand and also achieves organizational goals. Digital Marketing plays crucial role in Pandemic period. It helpful to the farmers to increase the selling price and reduce the marketing cost of their products. Many young farmers are ready to adopt digital marketing.It can help in generating real-time actionable insights for improving crop yield, controlling pests, assisting in soil screening, providing actionable data for farmers, and reducing their workload. Digital agriculture in India is a rapidly growing field with immense potential to boost food security and rural development and create new jobs. It is the application of new technologies in agriculture to improve production, increase efficiency, and reduce costs.
Dear Rk Naresh Sir,
Digital marketing in agriculture can help farmers increase their reach and visibility, leading to better profits. It can also help them to stay up to date with the latest market trends and technological advancements. Additionally, digital agriculture marketing in rural India can promote financial inclusion, increase access to agricultural credit, and help to reduce poverty.
Digital Marketing plays crucial role in Pandemic period. It helpful to the farmers to increase the selling price and reduce the marketing cost of their products. Many young farmers are ready to adopt digital marketing.Digital Marketing is helpful to farmers to reach out the multiple buyers and get higher prices for their products. It empowers agricultural startups. With the increasing amount of literacy in rural areas and development in agribusiness infrastructures, young farmers are ready to adopt Digital marketing platforms.Digital marketing will help determine the demographics, psychographics, and customer profiles of the respective customer audiences. It helps in the blooming and sharing of knowledge in agriculture with various aspiring marketers. Digital marketing providing more food to rapidly expanding population and increasing the demand for industrial produce and thus accelerating the expansion of the secondary and tertiary sectors and earning valued foreign exchange through the export of agricultural product. Efficient market information can be shown to have positive benefits for farmers and traders. Up-to-date information on prices and other market factors enables farmers to negotiate with traders and also facilitates spatial distribution of products from rural areas to towns and between markets. Furthermore, digital marketing enables targeted and measurable advertising, which can assist rural businesses in enhancing their marketing efforts and maximizing their ROI. Overall, internet marketing is a helpful tool for rural businesses looking to advertise their products and services to a larger audience. Rural marketing refers to marketing of goods and services from urban to rural areas and agricultural marketing refers to marketing of goods and services from rural to urban include pre and post harvest operations, assembling, grading, storage, transportation and distribution”. Rural marketing involves the process of developing, promoting, distributing rural area specific products and service exchange between rural and urban market which satisfies customer demand and also achieves organizational goals. To reduce the price spread between the primary producer and ultimate consumer; and. To make available all products of farm origin to consumers at reasonable price without impairing the quality of the produce. By leveraging digital marketing, businesses can promote sustainability, reduce paper waste, promote virtual events, encourage sustainable transportation options, and facilitate communication between businesses and consumers. After researching the marketing environment, entrepreneurs make well-informed business decisions, understand customer needs and behavior, create efficient budgeting, recognize potential opportunities and threats, and develop an effective marketing strategy. Rural marketing in India offers significant opportunities and presents various challenges to marketers. Some of the opportunities include: Large market size: Rural areas account for more than 70% of India's population, providing a huge market for products and services.
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