I would like to weigh up newspaper and experts' perception of a media mogul on the grounds of political pluralism. I'm fearful of the comparative analysis of perceptions, which might become complementary instead of opposite. Therefore, my aim is to find the right method that could provide me certainty when it comes to newspaper content analysis.
Hello Peio, I would recommend the following steps:
1. identify the topic whose media coverage you wish to investigate.
2. Trace the ownership of the particular newspapers / magazines you wish to investigate.
3. Devise a coding scheme, especially based on themes you would expect to find given the owners' positions on these topics.
4. Using a content analysis, see whether certain viewpoints occur more than you would normally expect had there been a lower level of media ownership concentration.
I hope this helps
Identifiy your problem.
Then make certain assumptions
Conduct the survey
You can use chi squire and cross tab analysis using SPSS software. I think it will help u.
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