The equation that is given uses a main branch of Lambert W function, and I'm not able to understand how this function works, or how can I calculate this main branch (W0)
http://en.wikipedia.org/wiki/Gompertz%E2%80%93Makeham_law_of_mortality
http://upload.wikimedia.org/math/a/d/d/add6a462d8b340d91cfe3f8fdc1509a2.png