Dear Mohammed Edan Alkhazraje

You can use Marketing in Metaverse by creating a presence in the virtual world to promote a brand, product, or service through one or more of these strategies:

• Allowing customers to create avatars and socialize
• Creating a specific Metaverse platform
• Creating your own digital spaces
• Incorporating the Metaverse into your marketing strategy
• Interacting with existing communities
• Keeping up with the Metaverse
• Making collectibles available
• Using native advertising
• Using non-fungible tokens (NFTs) to build brand awareness
• Using the power of augmented reality (AR) to promote products

I hope this helps.

Félix Oscar Socorro Márquez Thank you very much, Doctor

I am always glad to share your information and your unique proposal

The case of Nike is a good example of how to strategically use metaverse marketing.

Marketing products and services using the Metaverse can open up new and immersive ways to engage with consumers. Some ideas for marketing in the Metaverse, along with a brand example:

1. Virtual Experiences: Brands can create virtual spaces within the Metaverse where users can explore and interact with their products or services. For example, a fashion brand could create a virtual store where users can browse and try on digital versions of their clothing line, complete with virtual fitting rooms and personalized styling recommendations.

Example: Fashion brand "X-Style" creates a virtual showroom in the Metaverse, allowing users to virtually try on their latest collection, customize outfits, and even purchase the real-world products.

2. Coca-Cola could create a virtual entertainment and social space within the Metaverse. Users could visit this virtual venue to attend virtual concerts, DJ sets, or comedy shows sponsored by Coca-Cola. They could also interact with virtual Coca-Cola vending machines to receive unique digital collectibles or limited-edition virtual Coca-Cola products. Coca-Cola could collaborate with popular virtual musicians, artists, or content creators within the Metaverse. These virtual influencers could create branded content, perform virtual concerts, and engage with their audience through interactive experiences. Coca-Cola could also sponsor virtual esports tournaments or gaming events, targeting the gaming community within the Metaverse. Furthermore, Coca-Cola could integrate augmented reality (AR) technology into its Metaverse presence. Users could scan physical Coca-Cola products or special markers to unlock AR experiences within the Metaverse, such as interactive virtual characters or immersive branded games.

Ridwan Ahmed Interesting ideas, and I think they will be very attractive. I expect in the near future we will see such ideas on the ground. Thank you very much, sir, for sharing the valuable information.

I would be very happy if we communicate with each other to create joint research in this field

If you're interested in approaching the topic academically, the question would be how can we use Metaverse in Marketing. For a practitioner it'd be more useful to search how can we use Marketing in Metaverse. In both cases, metaverse comes as the integration of numerous particular technologies, such as Blockchain, NFTs, digital twins, mirror worlds, high speed connectivity (5g-6g), smart contracts, edge computing, Internet of Things, VR/AR/MR and many more. Each of them has been deployed by various firms to enhance customer experience in many different ways. For example smart contracts offer reliability in agreements, NFTs declare ownership and offer tradability to assets, digital twins create digital replicas of physical stores or products, internet of things offers real time options for one's needs etc.

Metaverse, being the space where all these underlying technologies meet together, can challenge traditional marketing models and research is needed to test the efficiency of traditional marketing in this new environment. The basics of marketing will always apply, no matter in the physical or digital or phygital world but what we need to search for is what are the factors that influence customers behavior in the metaverse. Do customers behave in the metaverse the same as in the physical world or the effect of all the technologies above play some significant role in people's behavior.

This form of marketing is excellent for Generation Z and millennials as it keeps them engaged with the brand for quite some time. Moreover, this form is quite pricy and can take loads of time.