news media should be the prime responsible factor in any society because it does not only meant for disseminating information but also responsible in providing quality information at local or international level. In this perspective credibility should be at first and this is only possible when media focusses ethical guidelines and moral values.
There is only a way to make the content with quality by producing the learned media producers. As an academician you may play a vital role.
Yes Amir, training and education do play a role but there are other factors which need to be analysed. Training the media professionals will not serve any purpose unless and until the audience becomes media literate. it is the higher ratings of the more sensational content which are driving the industry towards such content.
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