How can I get data regarding the Sales Promotion or just Promotion budget of Industries in India?

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William Menvielle

Hi,

You could maybe read this kind of papers or try to contact the authors:

Mittal, M., & Sethi, P. (2011). The effectiveness of sales promotion tools among Indian consumers: An empirical study. Journal of Promotion Management, 17(2), 165-182

You could maybe have a look into this journal and this paper: http://indianjournalofmarketing.com/index.php/ijom/article/view/37219

This could be a beginning.

Mohd. Salman Shamsi

Thank you for your responses sir .

But i need the expenditure incurred by companies(belonging to different industries) in promotional activities