M-type barium hexaferrite is known to be a hard magnetic material with a typical coercivity of few thousand Oe. Upon substitution of Fe ions by certain metallic ions and sintering at high enough temperature, XRD reveald the presence of two distinct phases: the M-type and the W-type, both of which are magnetic with different saturation magnetizations and coercivities. I would expect, therefore, to obtain a hysteresis loop for the synthesized sample which is characteristic of a superposition of that corresponding to the two phases, with some shoulders or kinks, possibly.The magnetic measurements, however, showd a hysteresis loop characteristic of a single ferromagnetic material with substantially lower coercivity in comparison with the pure phase. How can we then interpret the observed behavior?