As seen the outcomes of awareness campaigns is below expectations. Why it happens so? Is it something beyond human touch campaigns? Does implementation of laws have any role? Kindly suggest.
In India, our experience has been that if awareness is combined with availability and affordability with some degree of enforcement, there will be adoption.In other countries, even the likes of neighboring Sri Lanka, the awareness & adoption was very effective and done long before us in India. Of course, we must recognize that Sri Lanka is a small country as compared to India.
Awareness and adoption are corelated in adoption of new technologies and this is also true in case of sanitation campaign. Awareness should be done using various media such as radio, television, poster , drama etc