I am interested in advertisements and customer's perception about them. What are your thoughts on using emotional appeals in advertising? Do you think it hides the fault of the products?
It's just my opinion, but I think that advertisment are addressed to the motivation of customers to buy. The characteristics of the products doesn't actually care. For an advertisment what really cares is to move people to buy. Just make people think that buyiong the product they can be sure to achieve the emotional wellness showed by the advertisment...
Thank you Monica for the feedback. I have to agree with you that the advertisers address our motivation to buy and if they achieve that every time, then they keep using the same emotional appeal that has been working.
Advertising has been described as salesmanship in print or other media. It's primary task is to persuade people to consider the offering and probably buy it. Like a salesman can play with your concerns and manipulate your emotions while withholding vital information to make a sale, advertisement may exaggerate, withhold and even mislead to an extent to make a sale.
I suggest you read about the central and peripheral route to persuasion in advertising theory - the elaboration likelihood model in particular.
- Badges
- Science topic
- Similar topics
- Psychology
- Emotion