Nice to hear about your interests. About survey psychology I mean some sort of research methodology that investigates various context effects and response effects in the context of quantitative survey questions. For instance Public Opinion Quarterly is a journal that publish this kind of research results.
As for as i know about Survey Psychology; it differ from area to area with contest to the going mind set and habits of the people. but there are some general rules which can cover almost all social types of people with some +/- . i got chance to do survey which was about Poultry meat quality trend and for it i made a very deep review on survey methodology , but when i did practical then it come in my notice that sometime it became complex to get the accurate and precise opinion of person. and the most common reason behind it is the gap of understanding between both of us. so to develop the understanding and confidence one must know the local norms and social dose and don't or in other word the prevailing social psychological patterns of particular community.