I am researching "marketing competency" and looking for a similar research including full research questionnaire. Any one did similar job to help?
Off course there are competency frameworks on many previous research but I am working to reach a model for Marketing Competency in Organizations.
This also requires having comprehensive questionnaire that asks the different dimensions of competency in marketing?
I think this paper will help you
you can search it within this link below:
https://www.cim.co.uk/media/1918/professional-marketing-competencies-2016-interactive.pdf.
hi
In the following handbook you can find scales that you need
Marketing Scales Handbook
………………………………………………
A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research
Volume 6
2012
Gordon C. Bruner II GCBII Productions
The following reference will be valuable:
JS Conant, MP Mokwa (1990) Strategic types, distinctive marketing competencies and organizational performance: a multiple measures based study, Strategic management.
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