Dear all,
I hope this message finds you well.
I am writing to you as I need your help. My name is Guillaume Lacroix and I am currently studying at ESCP Madrid doing a master's in Marketing and Digital Media. I need your help and connections to be able to do my study.
For my master's thesis, I chose to study the effect of impactful advertising (personalized/psychological) on brand recall. For this, I would like to study and compare the effects of each ad (personalized/psychological) against ads that aren't and see which areas of the brain were triggered for each video. For my study, I plan to have 8 participants.
For my study, I plan to test two categories of video advertising: psychological/personalized ads and humorous ads that are inexplicable (do not tell a story). All the ads that have been chosen for both categories either went viral or were recognized by the public for being unique and original: those are seen as reference in best practices for advertisers. Through my study, I would like to compare both categories (1 video from each) and study the effects they triggered in the brain (explicit and implicit). Ultimately, I aim to conclude what are the dominating elements that have the highest increase in the participants memory and brand recall.
As I do not come from a neuroscience background, nor do I have the tools to conduct this experiment, I am turning to you and your connections. I understand this material and knowledge is costly and I would be willing to pay a bit but I do not have much. Should this be possible, I would be delighted and honored to be able to conduct part of my study with you. Thank you so much for your time.
Wishing you a great day,
Guillaume
I hope you have a sound theoretical foundation for assuming what regions of the brain will be involved. As your ultimate goal is to explain memory and brand recall I think you will need to show that Brand recall changes as a product of the factors you want to include in your neuropsychological study. I think this would already be worth of a Masters' Thesis. Providing an additional explanation for the influence these factors, will presumably result in morte complex research designs and hence require much more participants.
i am not from the field of consumer and marketing psychology but my advice would be to stick with effects on memory.
I am agree with Sven Greving,
If u r talking about brand recall or recognition both of them named brand awareness.
U r talking about memory and perception. Thus, u r going to examine memory by neurometrics such as EEG or biometrics such as IAT.
Best regards,
What kind of help you need?
If it's acting as a subject, I can offer myself :)
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