Hello Dr Kadri
Some of these represent research while others are reviews but reference research:
Estrella-Ramón A. et al. (2013) A marketing view of customer value: Customer lifetime value and customer equity. South African Journal of Business Management 44(4):47-64 ·
http://www.researchgate.net/publication/260423848
Malthouse, E. C. (2009). The results from the lifetime value and customer equity modeling competition. Journal of Interactive Marketing, 23(3), 272-275.
http://www.researchgate.net/publication/236520992
Silveira, C. S., de Oliveira, M. O. R., & Luce, F. B. (2012). Customer equity and market value: Two methods, same results?. Journal of Business Research, 65(12), 1752-1758.
https://www.researchgate.net/publication/244478328_Customer_equity_and_market_value_Two_methods_same_results
Chahal, H., & Bala, R. (2014). Customer Equity Evaluation: A Study With Reference to Jammu and Kashmir Bank of India. Journal of Finance, 2(2), 43-69.
http://www.researchgate.net/publication/269628807
Rust, R. T., Lemon, K. N., & Zeithaml, V. A. (2004). Return on marketing: Using customer equity to focus marketing strategy. Journal of marketing, 68(1), 109-127.
http://www.researchgate.net/publication/248764523
Kumar, V., & Shah, D. (2009). Expanding the role of marketing: from customer equity to market capitalization. Journal of Marketing, 73(6), 119-136.
http://www.researchgate.net/publication/240296261
This paper follows relates to a conference discussion about customer equity and brand equity:
Leone, R. P., Rao, V. R., Keller, K. L., Luo, A. M., McAlister, L., & Srivastava, R. (2006). Linking brand equity to customer equity. Journal of service research, 9(2), 125-138.
https://www.researchgate.net/publication/240281606_Linking_Brand_Equity_to_Customer_Equity
This is a review paper:
Sacui, V., & Dumitru, F. (2014). Market-based Assets. Building Value through Marketing Investments. Procedia-Social and Behavioral Sciences, 124, 157-164.
https://www.researchgate.net/publication/270846710_Market-based_Assets_Building_Value_through_Marketing_Investments
Very best wishes
Mary
Article A marketing view of customer value: Customer lifetime value ...
Article The Results from the Lifetime Value and Customer Equity Mode...
Article Customer equity and market value: Two methods, same results?
Article Customer Equity Evaluation: A Study With Reference to Jammu ...
Article Return on Marketing: Using Customer Equity To Focus Marketing Strategy
Article Expanding the Role of Marketing: From Customer Equity to Mar...
Article Linking Brand Equity to Customer Equity
Article Market-based Assets. Building Value through Marketing Investments
In addition to the articles mentioned above, there is also the book by Blattberg, Getz and Thomas (2001) called customer equity. Gupta and Lehmann (Customers as Assets) have several articles in the Journal of Interactive Marketing that are excellent (2002, and 2011). I use the cases from the 2003 article in class.
You may refer to my article using Aaker’s (1991) brand equity model. The paper is entitled as ' customer Decision Making Vis-à-Vis Halal branding ' published by Malaysian Management Review (MMR), Jan-Jun, Vol....,No.1, 2013 published by Malaysian Institute of Management.