Google trends in public health research?

Aleksandar P. Medarevic @Aleksandar-Medarevic

12 October 2023 0 5K Report

Dear researchers,

Google trends (GT) is very popular tool among SEO. However it is also use in public health. The lots of papers discuss results of searching google usig Trends. Hower, paper from Frnazen provides different view on GT's results.

Big data, big problems: Why scientists should refrain from using Google Trends - Alexandra Franzén, 2023 (sagepub.com)

I plan to analyse some trends in searching google on some diseases and conditions in one separete country. Therefore, my fist idea is to use variation of term ''diabetes mellitus''. However, when I start typing, GT offers me Diabetes (disease) in English. If I'm not mistaken, the disease corresponds to the term Topic? The topic, if I understood Google's vague explanations correctly, includes all possible searches related to that term, including language variations, special symbols, typos, jargon...

Since I'm interested in the trend for one broad area (Diabetes), do you agree that this term Diabetes (disease) in English is better than a specific keyword?

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