Promoting Industry Revolution 4.0 (IR4.0), "The most important focus is C2B, not B2C?". Before promoting IR4.0, we need to understand what impact will C have.....To change the world, C will take a big hit! The fourth industrial revolution infuses us with intelligence. The shift will change the way manufacturing works today, allowing machines to know when something is wrong and correct themselves, increasing their speed by 30 per cent and cutting costs by 25 per cent. Economic growth has been slowing for the past 50 years, but relief may be coming from an unexpected place - a new form of manufacturing that is neither what you think nor what you think. Industrial systems thinker Olivier Scalabre details how the fourth manufacturing revolution will produce macroeconomic shifts that will boost employment, productivity and growth.