Dear Collegues,
I am looking for consumer behavior models that explain how food choices are made, what factors influence the decision making process. However I know the "classics" (Pilgrim, Stepherd, Grunert, Ajzen, DONE framework), but haven't met any that also includes consciousness from some viewpoint. Can you propose any food purchase decision making models, frameworks that also includes any forms of consciousness?
The study of the relationships between food choice, purchase decision-making processes, consciousness, and sustainability may have to look beyond the unidisciplinary "classics" this query refers to. Anthropologists such as Marvin Harris, for example, have explicated mysterious food preferences as well as the taboos that are found in religious texts. Both Islam and Judaism, for instance, forbid pig eating in a seemingly counterintuitive way. The explanation is that pigs are voracious and would compete with humans for food in the driest regions of the Middle East. And, pigs only serve as a source of meat whereas cows and goats can also be used for traction power and milk and provide fertilizer for agriculture. There are sustainability dimensions to Marvin Harris' explanation and arguably also implications regarding consciousness from associated religious perspectives.
Dear colleague,
I advise you to look at the research conducted by Longinos Marin and Sylvia Davis on personal responsibility in the purchasing process.
Regards
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