Considering I have a specific sample and previously know that there is a clear difference that will be addressed in my research design (e.g. I previously knew that half of the sample never been in China). Continuing with the example, I want to demonstrate the difference between the group’s perception of those who visited China and those who did not.
I guess it is possible, but I would like further opinions. Can I use FIMIX-PLS to expose this particular information (groups heterogeneity) and therefore increase the research finding’s validity?
Thanks in advance
Yves
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