Varun Garg

In general, eye tracking is the technique of measuring and evaluating your prospects' visual attention patterns when they visit your website. An eye-tracking system's standard measure is the fixation of eye movements. When it comes to tracing eye movements, analytical techniques like heatmaps come in handy.

Eye-tracking technology is a research instrument that monitors and records eye activity in response to stimuli, such as pupil movement and dilation. The stimulus may be a website, a digital advertisement, a product design, or anything else on which you want to do market research or user testing.

Website visitors, on the other hand, consume material in a couple of seconds, following an F-shape. They begin by scanning the paper from left to right. They'll then return to the left side of the page and scan in a downward manner. A website visitor's attention may follow the path of the red arrows, leading to the sign-up for a free trial.

Check https://digital.wpi.edu/downloads/mc87ps58s

https://webgazer.cs.brown.edu/

Also check https://www.mdpi.com/2079-9292/10/24/3165/pdf

https://www.sciencedirect.com/topics/psychology/eye-tracking-system

Also check on this

https://www.mdpi.com/2076-3417/11/19/9068/pdf