ABSTRACT

This study explored the processes of selected nursing online communities (SNOCs) using a qualitative-netnographical design. The data gathered from SNOCs underwent thorough coding, thematic categorization, and interpretation, revealing key insights into their dynamics. As a result, the Process of the SNOCs comprises two main categories: Communicative Patterns and Matters of Contention, each generating five themes. Under Communicative Patterns are Contradicting, Harassing, Appealing, Taunting, and Sharing (CHATS), reflecting the diverse modes of interaction observed within SNOCs. Conversely, Matters of Contention encompass Governance and Authority, Professionalism, Exploitation, Rights and Privileges, and Solidarity (GAPE-RaPS), highlighting governance deficiencies, professionalism lapses, exploitation concerns, rights violations, and solidarity deficits within these communities. These categories elucidate the complex interplay of social processes and contentious issues shaping SNOCs. Moreover, communicative patterns are contributory factors in resolving or exacerbating matters of contention. Furthermore, this research provides a comprehensive examination of SNOCs, shedding light on their intricate processes and identifying areas for potential improvement and advocacy within the nursing community.

Keywords: Netnography, Social Media, Nusing Online Communities, Processes, Communicative Patterns, Matters of Contention