I propose the following research topic in the field of marketing and fisheries economics: Improving research techniques for marine fish populations and ocean ecosystems with the use of new ICT information technologies, Industry 4.0 and satellite technologies. Analysis of the state of fish populations in the seas and oceans, taking into account the issues of sustainability analysis, protection of the biosphere of marine and ocean ecosystems, implementation of the sustainable development goals and green economy. Analysis of determinants of the possibility of increasing expenditures and the scale of social campaigns with the use of new online media, including social media portals promoting the idea of sustainability, protection of the biosphere of marine and ocean ecosystems, implementation of sustainable development goals, green circular economy, social environmental responsibility, reduction of greenhouse gas emissions e.t.c.
I guess you must be working for your Doctoral degree or else looking for a project to work on... In both the cases, since you are in Sri Lanka, my simple suggestions are as below:
1. Comparative analysis of marketing of fish and fishery products to identify the most influencing factor in fish marketing. - This research should be taken up by primary data collection from the fish sellers (both wholesale and retail) and consumers in residential areas with a pre-tested questionnaire. All the data to be tabulated and scored with logic scoring to arrive at the most influential factor in fish marketing. This research can help the policy makers to frame policies and marketing people to adopt suitable strategies..
2. Investigations on the economic value of the selected aquaculture technology (may be any one or two technology) in freshwater aquaculture.
If the topics are fascinating you, then we can discuss on the experiment methods and results/ data collection methods.
Yes, sir, I'm looking for a project for my Ph.D. studies. I am interested in both of your suggestions and would like to discuss them with you. I believe I can work on any topic you suggest because I am currently working in the Socio-economic and Marketing Research Division at the National Aquatic Resources Research and Development Agency in Sri Lanka.
Shrimp farming or aquaculture can contribute to enhancing fish catches by providing the desired type of product at any time of the year and other important economic matters.....
Certainly! Here are some potential research trends in fisheries/aquaculture marketing or economics:
E-commerce and online marketplaces: With the rise of e-commerce and online marketplaces, there is potential for research on how these platforms are affecting the marketing and economics of the fisheries and aquaculture industries. This could include topics such as consumer behavior, supply chain management, and pricing strategies.
Sustainability and certification: As sustainability becomes an increasingly important factor in consumer decision-making, there is potential for research on the marketing and economic impacts of sustainability certification programs such as the Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC). This could include topics such as consumer willingness to pay for sustainably certified products, the costs and benefits of certification for producers, and the impact of certification on market access.
Value chain analysis: Value chain analysis can be a useful tool for understanding the economic relationships between different actors in the fisheries and aquaculture industries, from producers to consumers. Research could explore the challenges and opportunities for different actors in the value chain, as well as the potential for value chain upgrading and innovation.
Market diversification: With the ongoing impacts of climate change and other factors affecting traditional markets, there is potential for research on strategies for market diversification in the fisheries and aquaculture industries. This could include exploring alternative markets such as tourism, niche markets for specialty products, or new export markets.
Emerging technologies: Advances in technology such as blockchain, artificial intelligence, and big data analytics have the potential to transform the fisheries and aquaculture industries. Research could explore the potential applications of these technologies in marketing and economics, as well as the challenges and risks associated with their adoption.
I hope these potential research trends are helpful for you!