Environmental ethics attempts to develop theories based upon three major concerns: preservation of natural environment; development of inter-generational ethics; and recognition of the Earth as a unique, indispensable environment.

Environmental ethics attempts to develop theories based upon three major concerns: preservation of natural environment; development of inter-generational ethics; and recognition of the Earth as a unique, indispensable environment.

I think ecocentrism is the core of environmental ethics and responsible marketing and green marketing can add value to adopt environmental ethics.

The core of environmental ethics is the abandonment of anthropocentric views about the environment where humans are in control of nature. Rather, in environmental ethics human become part of nature and become cognizant that a destruction of the environment, biodiversity and an exhaustion of natural resources may eventually jeopardize human livelihood. Therefore, stewardship and conservation become keystone concepts to be taught in environmental ethics.

It is a key indicator in the worldview of man and nature in that it embodies a relationship that centralizes elements of ecological and moral consciousness.

The core ethics as far as environment is concerned is sustainable use of something by optimally using it and avoiding waste. For example, why use a lot of water while bathing, just use what is enough.