One of the first authors aiming to differentiate between entrepreneurial knowledge and expert knowledge was Austrian economist Kirzner (1979). Kirzner (1979) suggested that the entrepreneurs may not have such domain-specific (expert) knowledge that experts may have, but it is the entrepreneur who recognizes the value of the expert knowledge. Kirzner (1979) argued that expert does not recognize the value of their knowledge or how to turn it into a profit or else the expert would be an entrepreneur.

Contrary, Desouza & Awazu (2006) stated that most entrepreneurs who open up small and medium-sized enterprises (SMEs) usually ‘’do so because they have knowledge in key areas of competencies and think they can compete using such knowledge’’.

So, the question still remains - does expertise reside in almost every SME ‒ is it held by experts (who are recognized for that knowledge and employed by owners or managers of SMEs) or are owners or managers of SMEs, by themselves, experts?

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