Changing the buying behavior is a fundamental problem that could be analyzed from the policy and firm level perspectives. in developing countries there are many cultural and infrastructural problems that are decreasing the motivation of consumer to buy domestic consumption. instead of challenging the complex policy level issue, we designed a firm level case study at Hacoupian Clothing Corporation of Iran. we found interesting factors to enhance the domestic consumption at the firm level, including 1. identity factors, 2. product differentiation, 3. consumer orientation, 4. marketing techniques, and 5. consumer relationship channels.
The paper is just attached
Any kind of feedback will be warmly accepted
Efective factors in changing the buying belavior are:
- persuasion.
- gain confidence and loyalty.
- escart such as after-sales services
buying behavior is dependent variable while independent variables are effecting factors, and these factors have two dimension as well.
Thank you for your comments and suggestion
Persuasion is an effective factor in customer attitudes and it can also change one's behavior. By marketing technique such as persuasion Marketing we can develop technique to market product or service.
also in consumer orientation factor we have to pay attention to costumer loyalty by excellent after-sales service.
Consumer buying behavior involves psychological processes, it could be investigated in policy or firm level, and many independent factors could be the depend factors in other context and behavioral issues are complex
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