I believe that the development of social media portals may contribute to many positive social aspects in, for example, the dissemination of information about socially important social problems as a new form of social campaigns carried out through viral marketing with the key participation of Internet users.
In addition, social media perfectly fit in, correlate with the development of the information society. In addition, social media portals support:
- development of participative, civic society,
- dissemination of consumer information, i.e. strengthen highly competitive market structures by enabling consumers to quickly and cheaply share experience with using newly purchased products and services,
- development of spontaneously organized movements and social enterprises,
- creating informal organizations referring to clusters, associations, associations for various social campaigns created and run by users of social media portals, i.e. non-formalized organizations with a flattened organizational structure.
In line with the above, the development of social media portals generates new, large opportunities for the development of information society, civic society, well-informed consumers and informed, socially organized citizens. In this regard, social media portals generate great potential for the development of civic society, so much potential that even governments of some countries are afraid of it and try to impose censorship on certain content on the Internet. Writing this previous sentence, I am referring only to countries with political systems organized as specific forms of dictatorship and full media control, but also some countries considered free in terms of freedom of speech, freedom of the media, etc.
In view of the above, the current questions is: Does the development of social media portals strengthen the development of civic societies?
Please, answer, comments. I invite you to the discussion.