I am currently conducting a research study on the integration of Generative AI (Gen-AI) tools in art and design education, and would greatly appreciate your insights:
My target participants are undergraduate art and design students from universities in Southwest China, and my focus is on their acceptance and behavioral intention to use visual Gen-AI tools, such as Midjourney, DALL·E, Runway, and Stable Diffusion.
However, in my literature review, I found that most studies applying UTAUT or TAM models focus primarily on text-based tools like ChatGPT, with little discussion around visual generation platforms.
I would love to ask:
I'm very interested in hearing perspectives from those working in educational technology, design studies, communication, or psychology. Thanks so much in advance! 🙏